Bernard Sleijster blog

Clean technology , or cleantech, as it’s more commonly known, has shown massive growth in recent years. With new technologies coming out regularly, it’s vital that we market this industry to show it’s full potential. The world needs to see that sustainable energies and a cleaner way of living is the future, but how do we go about promoting that? Greenbiz wrote an article a while back saying that, “A marketing effort for the nation’s cleantech industries has to be evidence-based, persistent and absolutely everywhere — and it has to be relentless. From paid media to press to social media — images, examples, and interviews need to be racked up like flights out of JFK airport. Beyond green blogs, science pages, and the slices of ephemera used as filler on cable, communications need to be in the business pages, hard-core news, and reaching into red states and blue states.” What does that mean? We need to show enough evidence and scientific proof that cleantech is the way of the f...

Whether you’re looking to buy a new home or wish to give your existing house a little upgrade, there are many things you can do to make it as environmentally-friendly as possible. Many people unfortunately think that by using renewable energy tech, it’s extra hassle and you lose out on efficiency, but that is far from the truth. There are many ways you can maintain your home and keep the environment in mind, and I want to give you some ideas on how you can begin today! Research solar power This one is perhaps one of the most obvious ones if you’re lucky enough to live in a hot, sunny climate. When I lived in Southern Europe, I was surprised that with over 300 days of sunshine a year, there aren’t more houses with built-in solar panels. Some years ago, when this invention was just starting to hit the mainstream market, it was expensive, bulky, people didn’t know what to do with them and were put off by the idea that you had to install something odd on your roof to get hot wat...

Cleantech is short for Clean Technology, a term that is growing more and more popular in the modern world. It usually represents a set of technologies that either reduces or optimises the use of natural resources, whilst at the same time reducing the negative effect that technology has on the planet and the environment. The aims of cleantech are to provide users with enhanced performance at lower costs, use natural resources more wisely and at the same time, reduce negative ecological footprint. There are a few key areas of interest for cleantech enthusiasts. These include, but are not limited to: the use of sustainable energy as opposed to depending on burning fossil fuels, waste management, recycling, providing clean water and pollution reduction. Here are the 8 main categories of cleantech, as defined by Kachan & Co. Sustainable energy This category encourages the use of renewable energy sources, such as: Sun (solar panels convert light into into electrical curr...